Blog Topic 6

Marketing Communications contributes to a successful brand by allowing the brand to decide what the overall message will be. They can connect with customers and make conscious decisions to steer the discussion about their brand. This week we learned about the breakeven price point. We are also studying this topic in Business Math, however we are taking a more practical approach and looking at it in terms of profit and overhead cost. The concepts of Demand-oriented and Competition-oriented pricing are new to me and very different ideas from the pure numbers of Business Math.

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