Blog Topic 7

One retailer that has struggled in Canada is HMV. One of the major problems with HMV is they haven't been addressing customer needs. They seem to focus quite heavily on t shirts, toys and other gadgets that don't have as much meaning as music does for many people. The product therefore needs to be adjusted. They needed to carry more music and focus more heavily on music. Vinyl shops still exist is great and growing number in Canada, but a giant like HMV barely carries any vinyl. Their prices were fairly high and it's hard to compete in that regard against online music but even razor thin margins would allow them to continue operating.

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